This course provides an overview of the fundamental principles of management and marketing as applied to the food industry. Students will learn about organizational structure, leadership, planning, and decision-making in food business operations. The marketing component covers concepts such as market segmentation, product positioning, branding, pricing, promotion, and distribution strategies specific to food products. Through real-world examples and case studies, students will develop an understanding of how management and marketing work together to ensure business growth, customer satisfaction, and competitive advantage in the dynamic food sector.
- Teacher: Ishmam Haque Sachcha
Skill Level: Beginner