DIU-BLC
Principles of Marketing : A-231 (Fall 2023)
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Previous
Meet Recording
Overview
Announcements
Detailed Course Outline
Assessment Strategy
Forum on Food Marketing
Text Book of Principles of Marketing
Link to Google Meet
.
Welcome to coursera
How To Create Account & Enroll Course For Free In Coursera
Gain knowledge & Develop Your Skills
.
Introduction to Marketing
Handout of Introduction to Marketing
The Biggest Flying Restaurant
Meet Recording
Meet Recording
Marketing in Modern Market Economy
Handout on Consumer Behavior
Live Quiz on Consumer Behavior
Meet Recording
Meet Recording
The Marketing Mix
Handout on Marketing Mix
Live Quiz on Marketing Mix
Meet Recording
Meet Recording
Meet Recording
Meet Recording
Quiz - 1
Quiz -1 [Segment-1][MCQs]
Quiz-1 [Segment-2] [Video quiz]
Quiz-1 [Segemnt-3]
Visit to the Food Market
Handout on PLC and 7Ps of Marketing
Live quiz on Market Visit
Video Quiz on Virtual Shopping Experience
Meet Recording (copy)
Meet Recording
Meet Recording
Meet Recording
Market Segmentation
Handout on Segmentation
Live Quiz on Segmentation
Meet Recording
Meet Recording
Quiz -2
Case Study-1
Meet Recording
Meet Recording
Integrated Marketing Communication
Handout on Communication
Live Quiz on Advertisement
MID TERM EXAMINATION
Market Analysis and Web Page Design
Handout Digital Marketing
Live Quiz on Market Analysis
Future of Foods
Pricing Strategies
Handout on Pricing Strategies
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
Meet Recording
Meet Recording
Meet Recording
Quiz - 3
Quiz 3
Quiz 4
Sales Management
Handout on Sales Management
Meet Recording
Brand Management
Handout on Brand Management
Live Quiz on Brand Management
Meet Recording
Meet Recording
ASSIGNMENT & PRESENTATION
Term Final Assignment
FINAL EXAMINATION
All materials of Review class
Review class meet link
Addional PPT of BRANDING
Additional PPT BRANDING
Next
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Course Overview
Sections
Overview
1
Announcements
Forum
Detailed Course Outline
File
Assessment Strategy
Forum
Forum on Food Marketing
Text Book of Principles of Marketing
Link to Google Meet
URL
.
2
Welcome to coursera
3
How To Create Account & Enroll Course For Free In Coursera
URL
Gain knowledge & Develop Your Skills
URL
.
4
Introduction to Marketing
5
Handout of Introduction to Marketing
Page
The Biggest Flying Restaurant
Interactive Content
Meet Recording
URL
Meet Recording
URL
Marketing in Modern Market Economy
6
Handout on Consumer Behavior
File
Live Quiz on Consumer Behavior
Meet Recording
URL
Meet Recording
URL
The Marketing Mix
7
Handout on Marketing Mix
URL
Live Quiz on Marketing Mix
Meet Recording
URL
Meet Recording
URL
Meet Recording
URL
Meet Recording
URL
Quiz - 1
8
Quiz -1 [Segment-1][MCQs]
Quiz-1 [Segment-2] [Video quiz]
Quiz-1 [Segemnt-3]
Visit to the Food Market
9
Handout on PLC and 7Ps of Marketing
URL
Live quiz on Market Visit
Video Quiz on Virtual Shopping Experience
Interactive Content
Meet Recording (copy)
URL
Meet Recording
URL
Meet Recording
URL
Meet Recording
URL
Market Segmentation
10
Handout on Segmentation
URL
Live Quiz on Segmentation
Meet Recording
URL
Meet Recording
URL
Quiz -2
11
Case Study-1
Quiz
Meet Recording
URL
Meet Recording
URL
Integrated Marketing Communication
12
Handout on Communication
File
Live Quiz on Advertisement
MID TERM EXAMINATION
13
Market Analysis and Web Page Design
14
Handout Digital Marketing
File
Live Quiz on Market Analysis
Future of Foods
Interactive Content
Pricing Strategies
15
Handout on Pricing Strategies
File
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
File
Meet Recording
URL
Meet Recording
URL
Meet Recording
URL
Quiz - 3
16
Quiz 3
Quiz 4
Sales Management
17
Handout on Sales Management
File
Meet Recording
URL
Brand Management
18
Handout on Brand Management
File
Live Quiz on Brand Management
Meet Recording
URL
Meet Recording
URL
ASSIGNMENT & PRESENTATION
19
Term Final Assignment
Quiz
FINAL EXAMINATION
20
All materials of Review class
21
Review class meet link
URL
Addional PPT of BRANDING
File
Additional PPT BRANDING
File
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Principles of Marketing : A-231 (Fall 2023)
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DIU
Faculty of Business & Entrepreneurship
Real Estate
RE Fall 2023
0414-1201 (A-231, DAA-233)
Introduction to Marketing
Meet Recording
Meet Recording
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Announcements
Detailed Course Outline
Assessment Strategy
Forum on Food Marketing
Text Book of Principles of Marketing
Link to Google Meet
How To Create Account & Enroll Course For Free In Coursera
Gain knowledge & Develop Your Skills
Handout of Introduction to Marketing
The Biggest Flying Restaurant
Meet Recording
Handout on Consumer Behavior
Live Quiz on Consumer Behavior
Meet Recording
Meet Recording
Handout on Marketing Mix
Live Quiz on Marketing Mix
Meet Recording
Meet Recording
Meet Recording
Meet Recording
Quiz -1 [Segment-1][MCQs]
Quiz-1 [Segment-2] [Video quiz]
Quiz-1 [Segemnt-3]
Handout on PLC and 7Ps of Marketing
Live quiz on Market Visit
Video Quiz on Virtual Shopping Experience
Meet Recording (copy)
Meet Recording
Meet Recording
Meet Recording
Handout on Segmentation
Live Quiz on Segmentation
Meet Recording
Meet Recording
Case Study-1
Meet Recording
Meet Recording
Handout on Communication
Live Quiz on Advertisement
Handout Digital Marketing
Live Quiz on Market Analysis
Future of Foods
Handout on Pricing Strategies
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
Meet Recording
Meet Recording
Meet Recording
Quiz 3
Quiz 4
Handout on Sales Management
Meet Recording
Handout on Brand Management
Live Quiz on Brand Management
Meet Recording
Meet Recording
Term Final Assignment
Review class meet link
Addional PPT of BRANDING
Additional PPT BRANDING
Next Activity