DIU-BLC
Principles of Marketing (Fall-2021)
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Welcome to the Course "Principles of Marketing"
Text Book: Principles of Marketing, by Philip Kotler
Course Assessment Plan
Reference Book: Permission Marketing
Announcements
Video on Importance of Marketing
Semester Schedule
Video on Sales Vs Marketing
Chapter 1: Marketing in 21st Century, Creating and Capturing Value
Macro Environment
Micro Environment
Discussion on 1st chapter
Chapter- 2: Company and Marketing strategy: Partnering to build customer Relationship.
Marketing in 21st Century
Discussion on the Basic Concepts of Marketing
Lecture Note - Chapter One
Lecture Note of Chapter 2
Managing Marketing Information to Gain Customer Insights
Lecture Note on Managing Marketing Information and Customer Insights
Quiz-2
Chapter Three: Analyzing the Marketing Environment
Assignment on BCG Matrix
Lecture note on Marketing Environment
Chapter 05: Consumer Markets and Consumer Buying Behavior
Group Discussion 01
The Importance of Learning Consumer Behavior
Discussion on Consumer behavior
Mid Term Exam, Part A (MCQ)
Mid Term, Part B (Conceptual)
Lecture note on this chapter
Chapter 07: Customer Driven Marketing Strategy - Creating Value for Target Customers
Introduction to Micro Marketing
Discussion on Marketing Strategy
Quiz 03 will be held on Chapter 07: Customer Driven Marketing Strategy - Creating Value for Target Customers
Chapter Six : Business Market
Lecture note of chapter six: Business Market.
Lecture Slides on Chapter -07
Chapter 08: Products, Services, and Brands - Building Customer Value
Group Activity 01: Experiential Learning
What is Branding?
What is Branding? - 02
Discussion on Building Customer Value
Lecture note on this chapter
Dear Students: Please submit your assignment on Product Labeling here.
Chapter 09: New Product Development and Product Life-Cycle Strategies
M-Talk
Product Life Cycle
Quiz 03
Please participate in the Discussion Forum
Chapter 10: Pricing - Understanding and Capturing Customer Value
Assignment 02
Pricing
Chapter 11: Pricing Strategies
Workshop 01: Digital Marketing
Pricing Strategy
Dear Students: I will enjoy your presentation on 06.12.2020 during class hour
Chapter 12: Marketing Channels - Delivering Customer Value
Meet the Leaders
Distribution Channel
Quiz-4
Chapter 13: Retailing and Wholesaling
Marketing Debate
New Trends in Retailing
Chapter 14: Communicating Customer Value: Integrated Marketing Communications Strategy
Group Discussion
IMC
Lecture notes on this chapter
Chapter 15: Advertising and Public Relations
Group Activity 02: Learning by Doing
History of Advertising
Chapter 16: Personal Selling and Sales Promotion
Assignment 03
IKEA Sales Promotion
Chapter 17: Direct and Online Marketing: Building Direct Customer Relationships
Presentation
Direct Sales
Chapter 18: Sustainable Marketing: Social Responsibility and Ethics
Assignment 04: Unethical Practices in Marketing
Social Marketing
Unethical Practices of Coca Cola
Sustainable Marketing
Final Exam: Part A (MCQ)
Final Exam: Part B (Conceptual)
Discussion Questions
All Recorded Lectures
1. 26-07-2021
2. 02-08-2021
3. 09-08-2021
4. 16-08-2021
5. 23-08-2021
6. 27-09-2021
7. 04-10-2021
8. 11-10-2021
9. 18-10-2021
10. 25-10-2021
11. 06-11-2021
Lecture Slides
Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Chapter 06
Chapter 07
Chapter 08
Quiz #1
Quiz #1
MIDTERM
MIDTERM FOR PRINCIPLES OF MARKETING (QUESTIONS)
EXAM SUBMISSION ONLY
LATE SUBMISSIONS for EXAM
Quiz #2 (Big Quiz)
Big Quiz #2
Project Video
Video About Self
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ITM-103 (MUC-213)
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DIU
Faculty of Science and Information Technology
Information Technology & Management
ITM Fall 2021
ITM-103 (MUC-213)
Summary
Principles of Marketing (Fall-2021)
Teacher:
Muhit Anwar Chowdhury
Skill Level
:
Beginner