DIU-BLC
  • Marketing Management (Fall-22)
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    Welcome to my Course: Marketing Management (MKT-202)
    Welcome Message!
    A Glimpse of This Course!
    Counseling Time
    Course Introduction
    Reference Books list
    Grading Policy and Assessment Strategy
    Expectation from the Course
    Course Outline
    PDF Copy of Text Book
    Lecture on Difference between Sales and Marketing
    Lecture Module-01 and 02: Marketing for the 21st century
    Concept Test-1
    Chapter-1 Defining Marketing
    MKT-202 | QUIZ-1 | Fall-2022
    Lecture Module-03 and 04: Developing Marketing Strategies and Plans
    Power Point Slide (Chapter 2)
    Concept Test-2
    Lecture Module-05 and 06: Understanding Strategic Planning Gap
    Power Point Slide
    Concept Test-3
    Lecture Module-07 and 08: Analyzing the Marketing environment
    Study Material | Chapter-3 Slide
    Concept Test-4
    Lecture Module-09 and 10: Analyzing Consumer Markets
    Power-Point Slide (Chapter-6)
    Concept Test-5
    QUIZ-2 | September 21, 2022
    QUIZ-2 | MKT-202 | Fall-2022
    Lecture Module-11 and 12: Analyzing Business Markets
    Powerpoint Slide (Chapter 7)
    Concept Test-6
    Lecture Module-13 and 14: Identifying Market Segments and Targets
    Power Point Slide (Chapter 8)
    Concept Test-7
    Lecture Module-17 and 18: Chapter 12: Setting Product Strategy
    Chapter 12: Setting Product Strategy
    Concept Test-8
    QUIZ-3 | Fall-2022 | 17 November, 2022 | 8.00 pm
    Lecture Module-19 and 20: Chapter 13: Designing and Managing Services
    Chapter 13: Designing and Managing Services
    Concept Test-9
    Chapter 13 (Managing Service) Slido version
    Lecture Module 21 & 22: Chapter 14: Developing Pricing Strategies and Programs
    Chapter 14: Developing Pricing Strategies and Programs
    Learning Module 23 & 24: Chapter 15:Designing and Managing Integrated Marketing Channels
    Chapter 15:Designing and Managing Integrated Marketing Channels
    Submission of Power point slide | Assignment | Fall-2022
    Submit your presentation slide here
    Submit your group profile (information) | Word file
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    4. Faculty of Business & Entrepreneurship
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    7. MKT 202 (DYS-223)
    8. Summary

    Marketing Management (Fall-22)

    • Teacher: Dewan Golam Yazdani Showrav
    Skill Level: Beginner

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