DIU-BLC
Consumer Behavior (Fall 2022)
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Course data
Welcome to my Course: Consumer Behavior (MKT-403)
Welcome Message!
A Glimpse of This Course
Counseling Time
Course Introduction
Reference Books list
Course Outline of Consumer Behavior
Assessment Strategy of the Course
Expectations from the Course
Consumer Behavior Latest Edition (Schiffman) | Pdf Copy
Lecture Module 1, 2 & 3: Chapter 1
Study Material (Chapter-1) PPT
Concept Test-1
Lecture Module 4 & 5: Chapter 2
Study Material: Chapter-2 | PPT | Consumer Research
Concept Test-2
Study Material | Chapter-2 | Projective techniques
Study Material: Sampling Methods (chapter-2)
Lecture Module 6 & 7: Chapter-3
Study Material: Chapter 3
Concept Test-3
QUIZ-2 | DSC-C | Start Time : 11.30 am | 22 September
QUIZ-2 | DSC-D | Start Time : 11.30 am | 22 September
Lecture Module 8 & 9: Chapter-4
Study Material (PPT). Chapter-4
Concept Test-4
Lecture Module 9 & 10: Chapter-5
Concept Test-5
Study Material: PPT of Chapter-5
Class Recording | December 1 | DSC-A
Lecture Module 11 & 12: Chapter-7
Chapter-7 (PPT)
Concept Test-6
DSC- C | QUIZ-3 | Fall-2022 | 20 November, 2022 | 9.00 pm
DSC-D | QUIZ-3 | Fall-2022 | 20 November, 2022 | 9.00 pm
Lecture Module 13 & 14: Chapter-10- The Family and Its Social Class Standing
Concept Test-7
Study Material: PPT of Chapter-10 (Family & Social Class)
Submission of Power point slide | Assignment | Fall-2022
Submit your presentation Slide here
Submit your group profile (information) | Word file
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MKT-403 (DYS 223)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Fall 2022
MKT-403 (DYS 223)
Summary
Consumer Behavior (Fall 2022)
Teacher:
Dewan Golam Yazdani Showrav
Skill Level
:
Beginner