DIU-BLC
Strategic Marketing (Fall-2022)
0%
Previous
Course data
Welcome to Strategic Marketing World!
Course Outline_OBE
Text Book: Strategic Marketing, David W. Cravens & Nigel F. Piercy, Tenth Edition
Course Assessment Plan
Reference Book 01: The Art of War
Reference Book 02: Blue Ocean Strategy
What is Strategic Marketing?
Expectation from the Course
Pre-Assessment Test
Welcome message from the course teacher
Library resources
1st quiz
2nd Quiz
For 2nd quiz.......Click Here
3rd quiz
Assignment
Submit your assignment here
An Overview of the Basic Concepts of Marketing
Basic Concepts of Marketing
Core Concepts of Marketing
What is the meaning of "Market" in Marketing?
Write one example of Need, want and demand.
Chapter 01: New Challenges of Market Driven Strategies
Marketing Plan for Small Business
Write one thing that you have learned.
What was the most interesting topic to you?
Chapter 02: Markets and Competitive Space
Porter's Five Forces Model
Porter's Five Forces Model
Practice session
Quick assessment
Mention one thing that you have learned.
Chapter 03: Strategic Market Segmentation
Market Sebmentation
Practice session
Quick assessment
Chapter-5 : Capabilities for Learning About Customers and Market
Market sensing
Write one thing that you have learned
Write the name of some information sources.
Quick assessment
Chapter 07: Market Targeting and Positioning
What is Positioning in Marketing?
Lecture: 14
Write some variables of Demographic Segmentation.
Quick assessment
Chapter 08: Strategic Alliance and Relationships
Types of Innovation
Quick assessment
Write one thing that you have learned from this chapter.
Chapter 09: Differentiate or Die: Strategic Brand Management
Laura Ries on Power of Branding
Write one thing that you have learned from this chapter.
Chapter 10: Strategic Marketing Implementation and Control
Marketing Performance Matrix
Chapter 11: Contemporary Issues in Strategic Marketing
Fourth Industrial Revolution
Digital Marketing
Internet of Things
Wearable Internet
3D Printing
Big Data
Artificial Intelligence
Course Ending Assessment
Post-Assessment Test
Interview of Professor Dr. Syed Ferhat Anwar, IBA, DU
Next
DIU-BLC
Side panel
Guidelines
For Teachers
For Students
Search
Close
Search
Toggle search input
Log in
Username
Password
Remember username
Forgot Password?
Log in
Create new account
Site Navigation
MKT - 414 (SHJ-223)
Home
Skip to main content
Course info
Home
Courses
DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Fall 2022
MKT - 414 (SHJ-223)
Summary
Strategic Marketing (Fall-2022)
Teacher:
Sharmin Jahan
Skill Level
:
Beginner