DIU-BLC
Principles of Marketing (Fall 22)
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Welcome to the course "Principles of Marketing"
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Announcements
Introduction
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Course Outline_OBE
Reading reference
Assessment system
Test book
Reference book
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Marketing:Creating Customer value and Engagement
Need and Want
Marketing Concepts
Slide
What is marketing Myopia?
Mention one thing that you have learned.
Quick assessment
For Quiz-01.....Click below
For 1st Quiz_Click Here
Company and Marketing Strategy: partnering to Build Customer Relationships
BCG Matrix
BCG Matrix
What is the full meaning of SBU?
Quick assessment
Analyzing the Marketing environment
Slide_Environment
Micro-environment
What is micro-environment?
Macro-environment
Menimeter
Mention One thing that you have learned
Practice session
Quick Assessment
Customer markets and customer buyer behavior
Buying decision process
Consumers' adoption process
Factors influencing consumer behavior
Power point slide
Practice Session
Mention one thing you have learned from this chapter
Quick assessment
Practice time 2
2nd Quiz
For 2nd quiz.......Click Here
Mid-term Examination
Customer driven marketing strategy
Importance of STP
STP model
Slide
Major segmentation variables
Slido
Write the name of one variable which we can use as a base of segmentation.
Mention one thing you have learned from this chapter
Quick assessment
3rd Quiz
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Assignment........Submit Here
Submit Your Assignment Here
Products, Services and brands: Building customer value
Classification of consumer products
Differences between products and services
Power point slides
Mention one this you have learned.
What was the most interesting topic to you?
Quick assessment
Learning with Fun
New-product development and product life cycle strategies
New product development process
Product life cycle
Power point slide
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What was the most interesting part to you?
Practice time
Quick assessment
Pricing: Understanding and capturing customer value
Pricing strategies
Product Bundling pricing
Power point slide
Power point slide
Mention one thing that you have learned.
Which was the most interesting topic to you?
Quick assessment
Recorded class video_8.12.2020
Marketing channels: Delivering customer value
Direct vs Indirect channed
Power point slide
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Practice time
Quick assessment
Slido
Recorded class video_9.12.2020
Engaging Consumers and Communicating customer value
Promotion Mix
Power point slide
Mention one thing you have learned from this chapter.
Practice time
4th Quiz
4th quiz
Final Examination
Next
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MKT 101 (SHJ-223)
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Courses
DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Fall 2022
MKT 101 (SHJ-223)
Summary
Principles of Marketing (Fall 22)
Teacher:
Sharmin Jahan
Skill Level
:
Beginner