DIU-BLC
  • Principles of Marketing (Fall 22)
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  • Course data
    General
    Announcements
    Welcome to the class of Principles of Marketing
    List of books
    Evaluation Method & Grading policy
    Course Outline
    PDF version of Text Book
    Counseling Appointment slot
    Meet Link
    Class Recordings
    Chapter 1: Marketing:Creating and Capturing Customer Value
    Learning Material for chapter 1
    Learning material 2: 5 Marketing Concepts
    Multiple choice
    Learning reflection: Discuss/mention what you have learnt from this lesson
    Chapter 2 Company and Marketing Strategy
    Learning Material Chapter 2
    Multiple choice
    Chapter 03 Analyzing Marketing Environment
    Learning material: Chapter 3
    Learning material 2: word file
    Interactive Content
    Quiz 1: Chapter 1 & 2:
    Quiz 1 on 10th september 4pm
    Chapter 4: Consumer Market and Consumer Buyer Behavior
    Learning material:ppt
    Multiple Choice
    Chapter 5: Analyzing Business Market
    Learning material: Analyzing Business Market ppt
    Midterm Exam on 8th July
    Chapter 06 Identifying Market Segments and Targets
    Learning Material
    Learning Material 2
    Multiple choice
    Chapter 7: Setting Product Strategy
    Learning material ppt
    Multiple choice
    Quiz 2: chapter 6,7 Date: 26th November Quiz will open at 10.30 am Time: 20 minutes Questions: 7 mcq(2x7) +1 T-f
    Quiz 2
    Chapter 8 :Developing Pricing Strategies and Programs
    Learning material ppt
    Multiple choice
    Chapter 9:Designing and Managing Marketing Channels
    Learning material ppt
    Multiple choice
    Quiz 3: Chapter 8,9 . Date: 11th December, time: 11 am Pattern: Mcq, True-False, gaps
    Quiz 3: for section D
    Assignment and Presentation
    Final exam 29th August at 6pm
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    Principles of Marketing (Fall 22)

    • Teacher: tamanna chowdhury
    Skill Level: Beginner

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