DIU-BLC
Brand Management (Fall-2022)
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General
Course Information
What is your core expectation from this course?
Google Meet Link
Welcome to Brand Management Course
Course Outline
Assessment Strategy
Text Book
Case
Answers of the case
Lecture Module-01: Basics of Brand
Slides
Slide 2
Short Syllabus
What is branding ?
Discussion on Lesson 1 & Lesson 2
Easy Assignment: Development of Brand Elements for Daffodil Hand Sanitizer
Lecture Module-02: Product vs Brand
Slides
Secondary Association
Brand Name vs. Generic
Discussion on Lesson 3 & Lesson 4
Was the lesson helpful?
Lecture Module-04: Brand Positioning
Slides
Brand Positioning
Discussion on Lesson 7 & Lesson 8
Self Learning Test on POP and POD
Lecture Module-05: Brand Senses
Slides_sensory Marketing
Sensory Marketing
Discussion on Lesson 9 & Lesson 10
Was the lesson helpful? (Click here)
Lecture Module-03: Customer Based Brand Equity
Slides
CBBE Examples
Discussion on Lesson 5 & Lesson 6
Lecture Module-06: Blue Ocean Strategy
Slides OF BO
Understanding of Blue Ocean
Discussion on Lesson 11 & Lesson 12
Lecture Module-07: Designing Marketing Programs to build brand equity
Click to download Slides
Additional Materials
20 Innovative Brand launching Example (Click Here)
Discussion on Lesson 13 & Lesson 14
Lecture Module-9: The 22 Immutable Laws of Branding
PDF of 22 Laws
Discussion on Lesson 17 & Lesson 18 (Click Here)
Lecture Module-8: Nation Branding
Slides_nation branding
Nation Branding...
Lecture Module-10: E-Branding
Slides
E-branding Understanding
Discussion on Lesson 19 & Lesson 20 (Click Here)
Lecture Module-11: Branding Practices in Bangladesh
Discussion on Lesson 21 & Lesson 22 (Click Here)
Quiz
Quiz 1
Quiz 3
Midterm-Week
MCQ Part (5)
Descriptive Part (20)
Template to follow (Descriptive Part)
Presentation
Assignment Submission
Final Assessment
Assessment (MCQ)
Descriptive Assessment
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MKT-409 (FN-223)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Fall 2022
MKT-409 (FN-223)
Summary
Brand Management (Fall-2022)
Teacher:
Farhana Noor
Skill Level
:
Beginner