DIU-BLC
Principles of Marketing, BBA Program, Sec-C (Fall-2022)
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Welcome to the Course - Principles of Marketing
Course Information
Course Description
Course Rationality
Video: Introduction Principles of Marketing
Course Objectives
Learning Outcomes
Instructor's Profile
Contact
Primary Guidelines for the Students
Course outline: Principles of Marketing
Books Recommended
e-BooK: Philip T. Kotler, Gary Armstrong - Principles of Marketing (2017, Pearson)
Chapter 01: Marketing: Creating and Capturing Customer Value
Video: Marketing: Creating and Capturing Customer Value
Lecture Slides-Chapter 01: Marketing: Creating and Capturing Customer Value
Chapter 01: Discussion Forum (To be submitted by August 10, 2022)
Chapter 01: Hands-On Assignment (To be submitted by August 30 , 2022)
Chapter 02: Analyzing Marketing Environment
Video: Analyzing Marketing Environment
Lecture Slides-Chapter 02: Understanding the Marketplace and Consumers
Chapter 02: Discussion Forum
Chapter 02: Hands-On Assignment (To be submitted by August 30, 2022)
Chapter 03: Consumer Markets and Consumer Buyer Behavior
Video: Consumer Markets and Consumer Buyer Behavior
Lecturer Slides-Chapter 03: Consumer Markets and Consumer Buyer Behavior
Chapter 03: Discussion Forum
Chapter 03: Hands-On Assignment (To be submitted by August 31, 2022 )
Chapter 04: Customer-Driven Marketing Strategy: Creating Value for Target Customers
Video: Customer-Driven Marketing Strategy: Creating Value for Target Customers
Lecturer Slides-Chapter 04: Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 04: Discussion Forum
Midterm Examination, Fall-2022
Chapter 05: Products, Services, and Brands: Building Customer Value
Video: Products, Services, and Brands: Building Customer Value
Lecturer Slides-Chapter 05: Products, Services, and Brands: Building Customer Value
Chapter 05: Discussion Forum
Chapter 05: Hands-On Assignment (To be submitted by September 30, 2022 )
Chapter 06: New-Product Development and Product Life-Cycle Strategies
Video:
Lecturer Slides-Chapter 06: New-Product Development and Product Life-Cycle Strategies
Chapter 06: Discussion Forum
Chapter 06: Hands-On Assignment (To be submitted by October 30, 2022)
Chapter 07: Pricing: Understanding and Capturing Customer Value
Video: Pricing: Understanding and Capturing Customer Value
Lecturer Slides- 07: Pricing: Understanding and Capturing Customer Value
Chapter 07: Discussion Forum
Chapter 07: Hands-On Assignment
Chapter 8: Pricing Strategies
Video: Pricing Strategies
Lecturer Slides-Chapter 8: Pricing Strategies
Chapter 08: Discussion Forum
Chapter 08: Hands-On Assignment (To be submitted by November 30,2022)
Chapter 09: Marketing Channels: Delivering Customer Value
Video: Marketing Channels: Delivering Customer Value
Lecturer Slides-Chapter 09: Marketing Channels: Delivering Customer Value
Chapter 09: Discussion Forum
Chapter 09: Hands-On Assignment (To be submitted by November 30, 2022)
Chapter 10: Communicating Customer Value: Integrated Marketing Communications Strategy
Video: Communicating Customer Value: Integrated Marketing Communications Strategy
Lecturer Slides-Chapter 10: Communicating Customer Value: Integrated Marketing Communications Strategy
Chapter 10: Discussion Forum
Chapter 10: Hands-On Assignment ( To be submitted by November 30,2022)
Presentation
Presentation
Quiz-3
Quiz 4
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MKT 101 (MSS-223)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Fall 2022
MKT 101 (MSS-223)
Summary
Principles of Marketing, BBA Program, Sec-C (Fall-2022)
Teacher:
Shibli Shahriar
Skill Level
:
Beginner