DIU-BLC
Introduction to Marketing (Spring-24)
0%
Previous
Course data
Welcome to my Course "Introduction to Marketing".
Task TO-DO
Welcome to Introduction to Marketing
Course Instruction
Announcement
Forum
Forum 02
Forum 03
Forum 04
Quiz - 03: chapter 09
Assignment - 29A
Final Exam preparation forum
Presentation slide
Pre-lecture workout
Take off: Marketing is everywhere from "Good morning" to "Good night"..
Text Book
Reference Book
Text Book-Principles of Marketing
Common Forum
CHAPTER-1 Marketing:Creating Customer value and Engagement
What is Marketing?
Chapter 1
Glossaries of Chapter 1
Customer Engagement
Quiz for Just a minute
Chapter 1 Forum
Quiz 1
CHAPTER-2 Company and marketing Strategy
Chapter 2
Glossary: Chap 2
Case
marketing process
Developing Market oriented Mission Statement
Marketing Strategy
Forum 02
CHAPTER- 3Analyzing the Marketing Environment
Marketing Environment
Chapter 3
Glossary:Chapter 3
Macro Environment
Macro Environment of Marketing
SWOT and PESTEL Analysis
Quiz 2:
Mid Term Syllabus and Marks Distribution
Chapter 5: Consumer Markets and Consumer Buyer Behavior
What have you learnt after watching the video
Factors affecting buying behavior
Slide of the chapter
Glossary:Chapter 5
Can you recall?
Adoption process for new product
Quiz 3
Look at yourself
Chapter 7: Customer value Driven Marketing Strategy
Chapter 7
Glossary of this chapter
Can you recall?
Variables of segmentation
Targeting
CUSTOMER DRIVEN MARKETING STRATEGY
Forum to Chapter 7
Chapter 08: Products, Services, and Brands: Building Customer Value
What have you learnt from this video
Video
Chap:8
Glossary
Case
Understanding from the Chapter
Chapter 09: New-Product Development and Product Life-Cycle Strategies
Video
Chap 9
Glossary
Understanding from the Chapter
Case
Try to recall.
Chapter 10: Pricing: Understanding and Capturing Customer Value
Video
ppt: Chap 10
Glossary
Understanding from the Chapter
Try to recall.
Quiz 4
Chapter 12: Marketing Channels: Delivering Customer Value
Video
Chap 12
Glossary
Case
Understanding from this chapter
Chapter 14: Engaging Consumers and Communicating customer value
Video
ppt: chap:14
Developing effective Communication
Glossary
Case
Understanding from this chapter
Please try
Final Syllabus and Marks Diistribution
Final Assignment and Presentation
Final Assessment-Spring 2021
Final Assignment and Presentation
Presentation
Final Assignment and Presentation
Assignment spring 2024
Assignments- Fall'23
Quiz Fall 2023
All Online Classes of Fall 2023
Next
DIU-BLC
Side panel
Guidelines
For Teachers
For Students
Search
Close
Search
Toggle search input
Log in
Username
Password
Remember username
Forgot Password?
Log in
Create new account
Site Navigation
0414-101(SR-241)
Home
Skip to main content
To operate the Blended Learning Center(BLC) at optimal level, maintenance will be performed every day at 8:30 AM and at 5:00 PM regularly which can take up to 30 minutes. Please consider scheduling your activity in the BLC platform accordingly.
Course info
Home
Courses
DIU
Faculty of Business & Entrepreneurship
Tourism and Hospitality Management
THM Spring 2024
0414-101(SR-241)
Summary
Introduction to Marketing (Spring-24)
Teacher:
Siddiqur Rahman
Skill Level
:
Beginner