DIU-BLC
Pharmaceutical Marketing (Spring 21)
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Course data
Welcome to Pharmaceutical Marketing Course
Announcements
Introduction Lecture
Course Introduction
Course Syllabus
Discussion Forum
Introduction of Course Teacher
Google Site
DIU Web page
Google Scholar
Instructions/Guidelines for the students
Discussion Forum
Recommended Books
Principle of Marketing by Philip Kotler (PDF)
Marketing Essentials book (PDF)
The fundamentals of marketing book (PDF)
Pharmaceutical Marketing-A practical Guide (PDF)
Pharmaceutical Pricing Strategy (PDF)N
DIU e-library
Other Necessary Information
Students Feedback and Opinion
Attendance
Chapter 1: Principles of marketing
Principles of Marketing class lecture
Discussion Forum
Quizizz
Interactive quiz on principles of marketing
1st Quiz
Chapter 2: Strategic marketing planning
Strategic marketing planning class lecture
Discussion Forum
Quizizz
Interactive quiz on Strategic marketing plan
Chapter 3: Consumer markets and buying behavior
Class lecture note
Important information
Discussion Forum
Interactive quiz on on consumer behavior
Chapter 4: Market segmentation, target marketing and marketing positioning strategies
Class lecture note
Discussion Forum
Interactive quiz on STP
Mid Term Exam
Mid Term Exam (20A)
Mid Term Exam (20B+AC)
Mid Term Exam (21A)
Mid Term Exam (21C)
Mid Term Exam (21ACB)
Mid Term Exam (21ACC)
Chapter 5: Product promotion
Class lecture slide
Marketing promotional strategy of pharmaceutical industries in bangladesh
Promotion of pharmaceutical product regulations
Discussion forum
Interactive quiz on product promotion
Assignment
Assignment
Presentation
Presentation
Chapter 6: Advertising
Advertising Class lecture
Interactive quiz on advertising
Discussion Forum
2nd Quiz
20A
20B+AC
21A
21C
21ACB
21ACC
Chapter 7: Product management
Class lecture note
Discussion Forum
Interactive quiz on product management
3rd Quiz
20A
20B+AC
21A
21C
21ACB
21ACCC
Chapter 08: Pricing
Pricing class lecture note
Extra hand note of pricing
Important video regarding pricing strategy
Discussion Forum
Interactive quiz on pricing
Students Feedback
Final Exam
Next
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BPH 325 (MSH-211)
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Course info
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Courses
DIU
Faculty of Health and Life Sciences
Pharmacy
Pharmacy Spring 21
BPH 325 (MSH-211)
Summary
Pharmaceutical Marketing (Spring 21)
Teacher:
Md. Sakhawat Hossain
Skill Level
:
Beginner