Secondary data lets you build on existing research, which leads to better results, and saves time and money.

• Secondary data is easily accessible compared to primary data. Secondary data is available on different platforms that can be accessed by the researcher.
• The time spent on collecting secondary data is usually very little compared to that of primary data. 
• Secondary data makes it possible to carry out longitudinal studies without having to wait for a long time to draw conclusions. 
• It helps to generate new insights into existing primary data.