Initially the terms marketing and shopping may be confusing to many, and it completely ok. This course will not only take care of that confusion but also will introduce the problems and practices of marketing goods and services, etc. It will also give you a comprehensive insight on pricing, promotion, and distribution for products. After completion of this course, the student should be able to use the discussed marketing concepts in organizational decision making. 

LEARNING OUTCOMES: Upon completion: the student will be able to: Define the role of marketing in everyday life and business, explain and understand value and value proposition, how value is created, communicated and delivered, understand who are potential customers and how are they approached/made to attract, customer relations and product management, describe the marketing mix, define pricing and channel management strategies.