Presentation on Tourism Business Plan

Opened: Wednesday, 28 July 2021, 12:00 AM
Due: Monday, 2 August 2021, 10:00 AM
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Topic of the presentation: Develop a Tourism Business plan  for Tourism Destination or Hospitality industry

Topic must need to cover:

  1. Executive Summery
  2. Mission and Vision Statement of the company
  3. Goals and objectives of the Company
  4. Environmental analysis (Competitive forces,Economic forces,Political forces,Legal and regulatory forces,Technological forces, Socio-cultural forces)
  5. SWOT analysis
  6. Market analysis (Marketing mix, Segmentation, Targeting and Positioning)
  7. Product analysis

  8. Identify and select strategies

  9.  Implementation (Marketing Organization,Activities, Responsibility, and Timetables for Completion )

  10. Evaluation and Control (Performance Standards and Financial Controls, Monitoring Procedures)

N.B: Beside these topic each group can add any extra topic which is related to your Business.

Guidelines for Presentation

Each Group need to submit:

  1. Video link of the Presentation
  2. Slide
  3. Details of the plan as Group assignment in pdf or doc file