Section outline
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Daffodil International University Department of Tourism and Hospitality Management (THM)
Course Outline
The aim of this course is to focus on tourism planning as a process and set of techniques for sustainable tourism development. It examines the physical environment of tourism planning and the social, cultural, and political realities of tourism planning and policy-making. Public and private sector roles are evaluated, as well as nature, parameters, and constraints attached to tourism development. The emphasis of this course will be on strategic regional and community–based tourism planning.
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Instructor Information
Name: Mohammad Nurul Afchar
Designation: Lecturer
Email: nurul.thm0013.c@diu.edu.bd
Contact Number: +8801554319150
Facebook link: https://www.facebook.com/nurul.afchar.79
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Students mustMark as done
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Students mustMark as done
Lesson 2
LESSON OUTLINE
After studying this chapter, students would be able to understand the following:
- What is tourism planning?
- The essence of Tourism planning
- The consequences of having a lack of tourism planning or poor tourism planning?
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Students mustViewMake a submission
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Lesson 1
Lesson Outline
After studying this chapter, students would be able to understand the following:
- Tourism Planning in developed countries
- Planning in developing countries
- Barrier to Planning
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Lesson 2
Lesson Outline
After studying this chapter, students would be able to understand the following:
- Definition of Tourism policy
- Governance of policymakers
- Objectives of Tourism policy
Tourism Policy in Bangladesh
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Students mustReceive a grade
Just be honest with yourself.When you are honest with yourself you will find the road to inner peace.
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Students mustViewMake a submission
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Students mustViewMake a submission
Make a list of top 10 sea beaches, eco tourism, religious tourism and cultural tourism destination of Bangladesh.
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Lesson 1
Overview of Tourism Planning and development
In this lesson we will discuss on:
- Why tourism is a unique industry?
- Goal for Development
- The fundamental truth about tourism
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Students mustMark as done
Discuss Toursim trends in Covid situation.
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Lesson 1
Overview of Tourism Planning and development
In this lesson we will discuss on:
- Other types of planning
- Components of Tourism Development
- Special consideration in Planning for tourism
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Midterm exam will be held on BLC
GUIDELINES FOR MID-TERM EXAMINATION THROUGH BLC
Assessment Criteria
Mark Distribution
Time Allocation
Objective Type Questions
(MCQ, Fill in the blank, Matching, True & False)
10 Marks
(20 objective questions × .5 =10)
Or
(10 objective questions × 1 =10)
● Exam Duration- 25 Minutes
● Question will be open for 30 Minutes (max)
Or
● Exam Duration- 15 Minutes
● Question will be open for 20 Minutes (max)
Theory Questions
10 Marks
(2 questions × 5 =10)
● Exam Duration- 1 hrs.
● Question will be open for 1 hour and 30 Minutes (max)
Case Study/ Analytic Questions/ Home based lab exam
5 Marks
● Exam Duration- 1 hrs.
● Question will be open for 1 hour and 30 Minutes (max)
● For home based lab exams, Teachers will be allocated as per requirements.
Total
25 Marks
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Tourism as a commercial and economic activity
Lesson outcome:
- Global importance
- Tourism as an economic development tool
- Demand side of tourism
- Supply side of tourism
- Competition
- Comparative advantage
Lecture Content from Book: Chapter 04
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Students mustView
Briefly discuss what you have learned from today`s discussion?
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Tourism as a commercial and economic activity
Employment
Income
Multiplier effect
Exporting tourism
Economic development
Economics of tourism information
Lecture Content: Book
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Students mustMark as done
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Students mustViewMake a submission
Topic of the presentation: Develop a Tourism Business plan for Tourism Destination or Hospitality industry
Topic must need to cover:
- Executive Summery
- Mission and Vision Statement of the company
- Goals and objectives of the Company
- Environmental analysis (Competitive forces,Economic forces,Political forces,Legal and regulatory forces,Technological forces, Socio-cultural forces)
- SWOT analysis
- Market analysis (Marketing mix, Segmentation, Targeting and Positioning)
- Product analysis
Identify and select strategies
Implementation (Marketing Organization,Activities, Responsibility, and Timetables for Completion )
Evaluation and Control (Performance Standards and Financial Controls, Monitoring Procedures)
Each Group need to submit:
- Video link of the Presentation
- Slide
- Details of the plan as Group assignment in pdf or doc file
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Students mustMark as done
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Tourism Demand side
•Definitions: UNWTO•Maslow: Hierarchy of Needs
Lecture content: Tourism demand and supply side-
Students mustMark as done
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Students mustMark as done
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Tourism Supply side
- •Tourist Product Characteristics
- •Tourist Attractions (General)
- •Role of Attractions
- •Product Levels Philip Kotler
- •Butler’s Destination Life Cycle
- •Pleasure Periphery: Social Distinction
- •Tourism Impacts
- •Irritation Index (Irridex) by Doxey
- •Sustainable Tourism
- •Quality (5-Gap Servqual Model)
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Students mustMark as done
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GUIDELINES FOR FINAL EXAMINATION THROUGH BLC
Assessment Criteria
Mark Distribution
Time Allocation
Objective Type Questions
(MCQ, Fill in the blank, Matching, True & False)
15 Marks
(30 objective questions × .5 =15)
Or
(15 objective questions × 1 =15)
● Exam Duration- 35 Minutes
● Question will be open for 40 Minutes (max)
Or
● Exam Duration- 20 Minutes
● Question will be open for 25 Minutes (max)
Theory Questions
10 Marks
(2 questions × 5 =10)
● Exam Duration- 1 hrs.
● Question will be open for 1 hour and 30 Minutes (max)
Case Study/ Analytic Questions/ Home based lab exam
5 Marks
● Exam Duration- 1 hrs.
● Question will be open for 1 hour and 30 Minutes (max)
● For home based lab exams, Teachers will be allocated as per requirements.
Lesson Activity/ Term Paper
10 Marks
● Teachers will be assess on the base of every lesson activity
Total
40 Marks