Principles of Finance is the introductory course of finance.  The students get theoretical and practical ideas of finance by doing is the course. Besides, this course will develop a very clear understanding of business finance and will also provide students with the ability to analyze the financial decisions of a corporation. It will also give a deeper understanding of how firms finance, invest, and manage themselves in the real world.  

 

Course Objectives:

Upon completion of this course, students will be able to: 

  • Use framework, concepts, and tools for analyzing financial decisions based on fundamental principles of modern financial theory.

  • Able to identify the major sources of finance. 

  • Able to calculate the cost of different sources of finance and use these in the organization. 

  • Able to identify the risk and return of concept for financing and investment decisions. 

  • Able to use the time value of money concept for financial decisions. 

Skill Level: Beginner

Introduction

Dear Students

I would like to invite you all to the Marketing Management Class. I know that you are undergoing a different situation due to the COVID-19 attack all over the world. However I firmly believe that we, the human beings, will be able to overcome this crisis shortly, InsyAllah. I hope your active participation will help us make this class more interactive, enjoyable and effective.

Course Objectives:

1.      Apply the holistic role of marketing in business   organizations

2.      Understand the market and design marketing strategies in line with organizational vision and mission

3.      Distinguish among decisions based on different goods, services, and    markets

4.      Act on marketing mix variables as to what the situation   requires.

5. To understand the marketing environment.

6. To know the ways or tools marketing managers may use in making decisions.

Outcomes:

After the successful completion of this course, the students will be able to 

(i) demonstrate strong conceptual knowledge in the functional area of marketing management. (ii) demonstrate effective understanding of relevant functional areas of marketing management and its application. 

(iii) demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.

(iv) finally come up with innovative marketing ideas to stand out in the crowd.

 

Course Outline (Attached)

 

 

 

 

Skill Level: Beginner

Consumer satisfaction is the most important consideration in modern marketing practices. In general words, consumer behavior involves the purchasing and other consumption-related activities of people engaging in the exchange process. So if a marketer wants to win the choice of the target consumer, they have to have the ability to predict, analyze, understand, and satisfy the need, want and demand of that particular market. Otherwise, all of their efforts will turn into a vein. In this view, the knowledge of consumer behavior  carries high significance for a business student of a country like Bangladesh.

Skill Level: Beginner