Objectives 

After studying this chapter, you should be able to: 

1. Understand the implications of production, sales and marketing orientation 

2. Appreciate why selling generally has a negative image 

3. Know where selling fits into the marketing mix 

4. Identify the responsibilities of sales management 

5. Recognize the role of selling as a career

What are the 7 steps of selling in marketing?

15 Sep The 7 step selling process

• The 7 steps. The 7 step selling process comprises: ...
• Step 1: Prospecting and qualifying. ...
• Step 2: Preparation/pre-approach. ...
• Step 3: Approach. ...
• Step 4: Presentation. ...
• Step 5: Handling objections. ...
• Step 6: Closing the sale. ...
• Step 7: Follow up.

What are the 4 types of selling?

4 Types of Selling

• Transaction Selling. Transaction selling works well with simple, commodity products. ...
• Relationship Selling. Relationship selling usually involves simple or moderately complex products. ...
• Solution Selling. Solution selling, as the name implies, solves a customer's business problem. ...
• Partnership Selling.

Types of Sales

• Inside Sales.
• Outside Sales.
• B2B Sales.
• B2C Sales.
• Business Development Sales.
• Agency Sales.
• Consultative Sales.
• eCommerce Sales.

Market Penetration

13 Minutes Of B2B Marketing Strategies