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What are the basic characteristics of Merchandising business? Explain.

What are the basic characteristics of Merchandising business? Explain.

by Mahmudul Hasan Siyam -
Number of replies: 0


Merchandise is a broader concept than a product. It include various features with which a product is offered at the store. Merchandising is the process and function of designing and delivering the product to ensure customers satisfaction and meet the objective of profit making to the organization. There are different opinions and definitions on merchandising.