Merchandising refers to all the activities of arranging the products and displaying them in a right manner so that it encourages the customers to make a purchase at a store level.

There are some basic yet vital characteristics of retail merchandising that has set a clear path towards success.

Selecting a unique channel: Identify each factor of the channels and use it effectively for planning and marketing.

Creating a proper plan: Planning is the most vital step, so take precautions before creating one. Identify how you can utilize each channel to make it more successful.

Reviewing plans regularly: Keep on reviewing your plans! If you go for a periodic review you can actually tally the expectation and the real implications of it.

Consolidating purchase across channels: It may enhance the purchasing power of customers.

Maintaining consistency across channels: You can build strong brand presence across all channels to increase the loyalty of the customers and enhance user experience.

Now-a-days, there a lot of mobile retail merchandising app available that helps in retail merchandising operations.