•Define
parochialism.
•Contrast
ethnocentric, polycentric, and geocentric attitudes towards global business.
•Explain
why it’s important for managers to be sensitive to global differences.
Understanding the Global
Environment
•Describe
the current status of the European Union.
•Discuss
the North American Free Trade Agreement and other regional trade alliances in
Latin America.
•Tell
about the Association of Southeast Asian Nations.