1. Captive Market : A group of consumers who are obliged through lack of choice to buy a particular product, thus giving the supplier a monopoly.

Examples of captive-market :

  environments include the food markets in cinemas, airports, and sports arenas, college textbooks, US cable companies, the Kosher food market in the United Kingdom, printer refills, truck stops due to fueling contracts and semi truck regulations, and phone calls and food in jails and prisons.

2. Non-captive market –Non-captive markets are those businesses that are not able to guarantee sales, because of available business nearby that sells the same goods as you.

the customer has an open choice of opportunities. 

Example of Non- captive market : 

shopping malls has verity option to purchase anything. Road side street shops , expensive restaurants, Hotels.