.Captive market: -

A captive market is one in which there are suppliers who control the supply of specific goods. This scenario results in high demand for the little supply available. Consumers do not have a choice but to buy the presented supply. This leads to higher prices with limited diversification for consumers.

Examples of Captive Market:-

>Suppliers of custom or unique clothing for events, such as uniforms, parades, or performances.

>Petroleum products are part of a captive market in many areas of the world.

>Television and internet providers are very limited in rural areas, thus resulting in a captive market situation.

>Eating establishments in airports are a highly capitve market.

2/Non-captive market :- 

Non-captive markets are those businesses that are not able to guarantee sales, because of available business nearby that sells the same goods as you. As customers have varying preferences, your business must also be able to empathize with your clients and adjust to their needs

Example of Non- captive market : shopping malls has verity option to purchase anything. Road side street shops , expensive restaurants, Hotels.