The course is
planned to acquaint the students of business school to understand the
principles of microeconomics. It provides the basic concepts of economic
thinking and activities. It helps to understand the economic analysis that
assist students to make effective decision.
Marketing for Hospitality and Tourism guides you down the intriguing, discovery-laden road to learning
marketing. It is our goal to help you master the basic concepts and practices of modern hospitality marketing
in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance
among the “three pillars” that support the book: theories and concepts, practices and applications, and pedagogy.
Upon
successful completion of the course, students are expected to have
employability skills that allow them to do effective presentations, write
properly, be career-oriented, have independent learning and language skills in
addition to personal and interpersonal skills, problem-solving and team
building skills that would allow them to present themselves anywhere in the
world.