Case 4 Jute Industry in Bangladesh: Revival of the Golden Days of Golden Fiber

Md. Razib Hossain ID:- 221-14-374 (Case-4)

Md. Razib Hossain ID:- 221-14-374 (Case-4)

by Md. Razib Hossain -
Number of replies: 1

My Question:-

Whay is the seven Ps (7ps) of marketing How it can be applied to everything in your marketing mix....???


Answer :-

1. PRODUCT

It goes without saying that the service or product you’re selling should be at the centre of every element of the marketing mix.

2. PRICE

The strategy behind the pricing of your product needs to be based on what your customers are prepared to pay, costs such as retail mark-up and manufacturing, as well as other considerations.

3. PROMOTION

Successful marketing strategies include all the promotional activities across the marketing mix, including advertising, direct marketing, and in-store promotional activities.

4. PLACE

Where and how your product is displayed and sold should be directly informed by your customers.

5. PEOPLE

Excellent customer service not only converts to sales, but can increase your customer base by referrals. Acquiring these referrals by people who love your brand can also be a great example of how your marketing efforts can support your sales process

6. PROCESS

The process of delivering your product to the consumer should be designed for maximum efficiency and reliability, but may also include features that are in line with your brand, such as being environmentally or sustainably focused.

7. PHYSICAL EVIDENCE

Physical evidence incorporates aspects that proves your brand exists and that a purchase took place.

We mean these by 7 ps..I believe they will be correct...??