There are numerous groups of people that could be classified as subcultures, for example: hippies, antigun groups, high school jocks, environmental activists, people in the furry community, people in the cosplay community;,punks, goths, and many moreAs markets may be segmented according to different variables so as the culture. Subculture, therefore, may also be termed as cultural segmentation. If you divide the total culture in to small homogeneous groups, which may be reached with a distinct marketing mix, you can call each part a subculture.