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  • Principles of Marketing (Fall 22)
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  • Quick assessment
    Welcome to the course "Principles of Marketing"
    Announcements
    Introduction
    Make an appointment for online conseling
    Course Outline
    Reading reference
    Assessment system
    Test book
    Reference book
    Please wait few minutes & fill up the google form
    Marketing:Creating Customer value and Engagement
    Need and Want
    Marketing Concepts
    Slide
    For Quiz-01.....Click below
    Analyzing the Marketing environment
    Micro-environment
    What is micro-environment?
    Macro-environment
    Menimeter
    Customer markets and customer buyer behavior
    Buying decision process
    Consumers' adoption process
    Factors influencing consumer behavior
    Power point slide
    What do you understand by marketing stimuli in the " Model of buyer behavior"?
    Mention one thing you have learned from this chapter
    Practice Time
    Quick assessment
    2nd Quiz
    Customer driven marketing strategy
    Importance of STP
    STP model
    Slide
    Major segmentation variables
    Mention one thing you have learned from this chapter
    What was the most interesting topic to you?
    Write the name of one variable which we can use as a base of segmentation.
    Slido
    3rd Quiz
    Assignment........Submit Here
    Presentation........Submit Here
    Products, Services and brands: Building customer value
    Classification of consumer products
    Differences between products and services
    Power point slides
    Mention one this you have learned.
    What was the most interesting topic to you?
    Learning with Fun
    New-product development and product life cycle strategies
    New product development process
    Product life cycle
    Power point slide
    Mention one thing you have learned
    What was the most interesting part to you?
    Practice time
    Pricing: Understanding and capturing customer value
    Pricing strategies
    Product Bundling pricing
    Power point slide
    Power point slide
    Mention one thing that you have learned.
    Which was the most interesting topic to you?
    Marketing channels: Delivering customer value
    Direct vs Indirect channed
    Power point slide
    Mention one thing you have learned from this chapter.
    Practice time
    Engaging Consumers and Communicating customer value
    Promotion Mix
    Power point slide
    Mention one thing you have learned from this chapter.
    4th Quiz
    Final Examination
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  1. MKT 101 (AR - 223)
  2. Customer markets and customer buyer behavior
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