DIU-BLC
Principles of Marketing (Fall 22)
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Macro-environment
Welcome to the course "Principles of Marketing"
Announcements
Introduction
Make an appointment for online conseling
Course Outline
Reading reference
Assessment system
Test book
Reference book
Please wait few minutes & fill up the google form
Marketing:Creating Customer value and Engagement
Need and Want
Marketing Concepts
Slide
For Quiz-01.....Click below
Analyzing the Marketing environment
Micro-environment
What is micro-environment?
Macro-environment
Menimeter
Customer markets and customer buyer behavior
Buying decision process
Consumers' adoption process
Factors influencing consumer behavior
Power point slide
What do you understand by marketing stimuli in the " Model of buyer behavior"?
Mention one thing you have learned from this chapter
Practice Time
Quick assessment
2nd Quiz
Customer driven marketing strategy
Importance of STP
STP model
Slide
Major segmentation variables
Mention one thing you have learned from this chapter
What was the most interesting topic to you?
Write the name of one variable which we can use as a base of segmentation.
Slido
3rd Quiz
Assignment........Submit Here
Presentation........Submit Here
Products, Services and brands: Building customer value
Classification of consumer products
Differences between products and services
Power point slides
Mention one this you have learned.
What was the most interesting topic to you?
Learning with Fun
New-product development and product life cycle strategies
New product development process
Product life cycle
Power point slide
Mention one thing you have learned
What was the most interesting part to you?
Practice time
Pricing: Understanding and capturing customer value
Pricing strategies
Product Bundling pricing
Power point slide
Power point slide
Mention one thing that you have learned.
Which was the most interesting topic to you?
Marketing channels: Delivering customer value
Direct vs Indirect channed
Power point slide
Mention one thing you have learned from this chapter.
Practice time
Engaging Consumers and Communicating customer value
Promotion Mix
Power point slide
Mention one thing you have learned from this chapter.
4th Quiz
Final Examination
Next
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Course Overview
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Welcome to the course "Principles of Marketing"
1
Announcements
Forum
Introduction
2
Make an appointment for online conseling
URL
Course Outline
File
Reading reference
File
Assessment system
File
Test book
File
Reference book
File
Marketing:Creating Customer value and Engagement
3
Need and Want
Page
Marketing Concepts
Page
Slide
File
Analyzing the Marketing environment
4
Micro-environment
Page
What is micro-environment?
Page
Macro-environment
Page
Menimeter
Page
Customer markets and customer buyer behavior
5
Buying decision process
Page
Consumers' adoption process
Page
Factors influencing consumer behavior
Page
Power point slide
File
What do you understand by marketing stimuli in the " Model of buyer behavior"?
Forum
Mention one thing you have learned from this chapter
Forum
Practice Time
Forum
Quick assessment
Interactive Content
2nd Quiz
6
Customer driven marketing strategy
7
Importance of STP
Page
STP model
Page
Slide
File
Major segmentation variables
File
Mention one thing you have learned from this chapter
Forum
What was the most interesting topic to you?
Forum
Write the name of one variable which we can use as a base of segmentation.
Forum
Slido
URL
Products, Services and brands: Building customer value
8
Classification of consumer products
Page
Differences between products and services
Page
Power point slides
File
Mention one this you have learned.
Forum
What was the most interesting topic to you?
Forum
Learning with Fun
Page
New-product development and product life cycle strategies
9
New product development process
Page
Product life cycle
Page
Power point slide
File
Mention one thing you have learned
Forum
What was the most interesting part to you?
Forum
Practice time
Forum
Pricing: Understanding and capturing customer value
10
Pricing strategies
Page
Product Bundling pricing
Page
Power point slide
File
Power point slide
File
Mention one thing that you have learned.
Forum
Which was the most interesting topic to you?
Forum
Marketing channels: Delivering customer value
11
Direct vs Indirect channed
Page
Power point slide
File
Mention one thing you have learned from this chapter.
Forum
Practice time
Forum
Engaging Consumers and Communicating customer value
12
Promotion Mix
Page
Power point slide
File
Mention one thing you have learned from this chapter.
Forum
4th Quiz
13
Final Examination
14
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Principles of Marketing (Fall 22)
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Last modified: Wednesday, 14 October 2020, 11:15 AM
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Announcements
Make an appointment for online conseling
Course Outline
Reading reference
Assessment system
Test book
Reference book
Need and Want
Marketing Concepts
Slide
Micro-environment
What is micro-environment?
Menimeter
Buying decision process
Consumers' adoption process
Factors influencing consumer behavior
Power point slide
What do you understand by marketing stimuli in the " Model of buyer behavior"?
Mention one thing you have learned from this chapter
Practice Time
Quick assessment
Importance of STP
STP model
Slide
Major segmentation variables
Mention one thing you have learned from this chapter
What was the most interesting topic to you?
Write the name of one variable which we can use as a base of segmentation.
Slido
Classification of consumer products
Differences between products and services
Power point slides
Mention one this you have learned.
What was the most interesting topic to you?
Learning with Fun
New product development process
Product life cycle
Power point slide
Mention one thing you have learned
What was the most interesting part to you?
Practice time
Pricing strategies
Product Bundling pricing
Power point slide
Power point slide
Mention one thing that you have learned.
Which was the most interesting topic to you?
Direct vs Indirect channed
Power point slide
Mention one thing you have learned from this chapter.
Practice time
Promotion Mix
Power point slide
Mention one thing you have learned from this chapter.
Next Activity