MKT 101 (AR - 223): Product decision

Principles of Marketing (Fall 22)

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Welcome to the course "Principles of Marketing"

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Introduction

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Course Outline

Reading reference

Assessment system

Test book

Reference book

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Marketing:Creating Customer value and Engagement

Need and Want

Marketing Concepts

Slide

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Analyzing the Marketing environment

Micro-environment

What is micro-environment?

Macro-environment

Menimeter

Customer markets and customer buyer behavior

Buying decision process

Consumers' adoption process

Factors influencing consumer behavior

Power point slide

What do you understand by marketing stimuli in the " Model of buyer behavior"?

Mention one thing you have learned from this chapter

Practice Time

Quick assessment

2nd Quiz

Customer driven marketing strategy

Importance of STP

STP model

Slide

Major segmentation variables

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Write the name of one variable which we can use as a base of segmentation.

Slido

3rd Quiz

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Presentation........Submit Here

Products, Services and brands: Building customer value

Classification of consumer products

Differences between products and services

Power point slides

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Learning with Fun

New-product development and product life cycle strategies

New product development process

Product life cycle

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Practice time

Pricing: Understanding and capturing customer value

Pricing strategies

Product Bundling pricing

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Power point slide

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Marketing channels: Delivering customer value

Direct vs Indirect channed

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Practice time

Engaging Consumers and Communicating customer value

Promotion Mix

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4th Quiz

Final Examination
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Welcome to the course "Principles of Marketing" 1

Announcements Forum

Make an appointment for online conseling URL
Course Outline File
Reading reference File
Assessment system File
Test book File
Reference book File

Marketing:Creating Customer value and Engagement 3

Need and Want Page
Marketing Concepts Page
Slide File

Analyzing the Marketing environment 4

Micro-environment Page
What is micro-environment? Page
Macro-environment Page
Menimeter Page

Customer markets and customer buyer behavior 5

Buying decision process Page
Consumers' adoption process Page
Factors influencing consumer behavior Page
Power point slide File
What do you understand by marketing stimuli in the " Model of buyer behavior"? Forum
Mention one thing you have learned from this chapter Forum
Practice Time Forum
Quick assessment Interactive Content

Customer driven marketing strategy 7

Importance of STP Page
STP model Page
Slide File
Major segmentation variables File
Mention one thing you have learned from this chapter Forum
What was the most interesting topic to you? Forum
Write the name of one variable which we can use as a base of segmentation. Forum
Slido URL

Products, Services and brands: Building customer value 8

Classification of consumer products Page
Differences between products and services Page
Power point slides File
Mention one this you have learned. Forum
What was the most interesting topic to you? Forum
Learning with Fun Page

New-product development and product life cycle strategies 9

New product development process Page
Product life cycle Page
Power point slide File
Mention one thing you have learned Forum
What was the most interesting part to you? Forum
Practice time Forum

Pricing: Understanding and capturing customer value 10

Pricing strategies Page
Product Bundling pricing Page
Power point slide File
Power point slide File
Mention one thing that you have learned. Forum
Which was the most interesting topic to you? Forum

Marketing channels: Delivering customer value 11

Direct vs Indirect channed Page
Power point slide File
Mention one thing you have learned from this chapter. Forum
Practice time Forum

Engaging Consumers and Communicating customer value 12

Promotion Mix Page
Power point slide File
Mention one thing you have learned from this chapter. Forum

Final Examination 14

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Principles of Marketing (Fall 22)

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Faculty of Business & Entrepreneurship
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BA Fall 2022
MKT 101 (AR - 223)
Products, Services and brands: Building customer value
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Product decision

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Product decision

◄ Branding strategies
Product Classification ►

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Product decision

by nusrat jahan 221-11-1649 - Saturday, 17 December 2022, 9:13 AM

Number of replies: 0

How decision are made about a product

Product attributes
Branding
Packaging
Labeling
Product support services

◄ Branding strategies
Product Classification ►

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