MKT 101 (AR - 223): Major stages in new product development

What was the most interesting part to you?

Major stages in new product development

◄ Stages of product life cycle..
Product Life Cycle ►

Major stages in new product development:

Idea generation

Idea screening

Concept development and testing

Marketing strategy

Business analysis

Product development

Test marketing

Commercialization

◄ Stages of product life cycle..
Product Life Cycle ►

Welcome to the course "Principles of Marketing"

Announcements

Introduction

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Course Outline

Reading reference

Assessment system

Test book

Reference book

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Marketing:Creating Customer value and Engagement

Need and Want

Marketing Concepts

Slide

For Quiz-01.....Click below

Analyzing the Marketing environment

Micro-environment

What is micro-environment?

Macro-environment

Menimeter

Customer markets and customer buyer behavior

Buying decision process

Consumers' adoption process

Factors influencing consumer behavior

Power point slide

What do you understand by marketing stimuli in the " Model of buyer behavior"?

Mention one thing you have learned from this chapter

Practice Time

Quick assessment

2nd Quiz

Customer driven marketing strategy

Importance of STP

STP model

Slide

Major segmentation variables

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Write the name of one variable which we can use as a base of segmentation.

Slido

3rd Quiz

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Presentation........Submit Here

Products, Services and brands: Building customer value

Classification of consumer products

Differences between products and services

Power point slides

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Learning with Fun

New-product development and product life cycle strategies

New product development process

Product life cycle

Power point slide

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Practice time

Pricing: Understanding and capturing customer value

Pricing strategies

Product Bundling pricing

Power point slide

Power point slide

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Marketing channels: Delivering customer value

Direct vs Indirect channed

Power point slide

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Practice time

Engaging Consumers and Communicating customer value

Promotion Mix

Power point slide

Mention one thing you have learned from this chapter.

4th Quiz

Final Examination

What was the most interesting part to you?

Major stages in new product development