MKT 101 (AR - 223): My Learning

Mention one thing you have learned from this chapter

My Learning

◄ Importance of consumer behavior

Factors Affecting Consumer Behavior
Psychological Factors. Human psychology plays a major role in understanding consumer behaviour.
Motivation. Motivation to do something often influences the buying behaviour of the person.
Perception,Learning,Attitudes and Beliefs,Social Factors,Family,Reference Group etc.

◄ Importance of consumer behavior

Welcome to the course "Principles of Marketing"

Announcements

Introduction

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Course Outline

Reading reference

Assessment system

Test book

Reference book

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Marketing:Creating Customer value and Engagement

Need and Want

Marketing Concepts

Slide

For Quiz-01.....Click below

Analyzing the Marketing environment

Micro-environment

What is micro-environment?

Macro-environment

Menimeter

Customer markets and customer buyer behavior

Buying decision process

Consumers' adoption process

Factors influencing consumer behavior

Power point slide

What do you understand by marketing stimuli in the " Model of buyer behavior"?

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Practice Time

Quick assessment

2nd Quiz

Customer driven marketing strategy

Importance of STP

STP model

Slide

Major segmentation variables

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What was the most interesting topic to you?

Write the name of one variable which we can use as a base of segmentation.

Slido

3rd Quiz

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Presentation........Submit Here

Products, Services and brands: Building customer value

Classification of consumer products

Differences between products and services

Power point slides

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Learning with Fun

New-product development and product life cycle strategies

New product development process

Product life cycle

Power point slide

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Practice time

Pricing: Understanding and capturing customer value

Pricing strategies

Product Bundling pricing

Power point slide

Power point slide

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Marketing channels: Delivering customer value

Direct vs Indirect channed

Power point slide

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Practice time

Engaging Consumers and Communicating customer value

Promotion Mix

Power point slide

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4th Quiz

Final Examination

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My Learning