Reading reference

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Jump to... Jump to... Announcements Make an appointment for online conseling Course Outline Assessment system Test book Reference book Need and Want Marketing Concepts Slide Micro-environment What is micro-environment? Macro-environment Menimeter Buying decision process Consumers' adoption process Factors influencing consumer behavior Power point slide What do you understand by marketing stimuli in the " Model of buyer behavior"? Mention one thing you have learned from this chapter Practice Time Quick assessment Importance of STP STP model Slide Major segmentation variables Mention one thing you have learned from this chapter What was the most interesting topic to you? Write the name of one variable which we can use as a base of segmentation. Slido Classification of consumer products Differences between products and services Power point slides Mention one this you have learned. What was the most interesting topic to you? Learning with Fun New product development process Product life cycle Power point slide Mention one thing you have learned What was the most interesting part to you? Practice time Pricing strategies Product Bundling pricing Power point slide Power point slide Mention one thing that you have learned. Which was the most interesting topic to you? Direct vs Indirect channed Power point slide Mention one thing you have learned from this chapter. Practice time Promotion Mix Power point slide Mention one thing you have learned from this chapter.

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