MKT 101 (AR - 223): Slide

Principles of Marketing (Fall 22)

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Welcome to the course "Principles of Marketing"

Announcements

Introduction

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Course Outline

Reading reference

Assessment system

Test book

Reference book

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Marketing:Creating Customer value and Engagement

Need and Want

Marketing Concepts

Slide

For Quiz-01.....Click below

Analyzing the Marketing environment

Micro-environment

What is micro-environment?

Macro-environment

Menimeter

Customer markets and customer buyer behavior

Buying decision process

Consumers' adoption process

Factors influencing consumer behavior

Power point slide

What do you understand by marketing stimuli in the " Model of buyer behavior"?

Mention one thing you have learned from this chapter

Practice Time

Quick assessment

2nd Quiz

Customer driven marketing strategy

Importance of STP

STP model

Slide

Major segmentation variables

Mention one thing you have learned from this chapter

What was the most interesting topic to you?

Write the name of one variable which we can use as a base of segmentation.

Slido

3rd Quiz

Assignment........Submit Here

Presentation........Submit Here

Products, Services and brands: Building customer value

Classification of consumer products

Differences between products and services

Power point slides

Mention one this you have learned.

What was the most interesting topic to you?

Learning with Fun

New-product development and product life cycle strategies

New product development process

Product life cycle

Power point slide

Mention one thing you have learned

What was the most interesting part to you?

Practice time

Pricing: Understanding and capturing customer value

Pricing strategies

Product Bundling pricing

Power point slide

Power point slide

Mention one thing that you have learned.

Which was the most interesting topic to you?

Marketing channels: Delivering customer value

Direct vs Indirect channed

Power point slide

Mention one thing you have learned from this chapter.

Practice time

Engaging Consumers and Communicating customer value

Promotion Mix

Power point slide

Mention one thing you have learned from this chapter.

4th Quiz

Final Examination
Next

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Course Overview

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Welcome to the course "Principles of Marketing" 1

Announcements Forum

Make an appointment for online conseling URL
Course Outline File
Reading reference File
Assessment system File
Test book File
Reference book File

Marketing:Creating Customer value and Engagement 3

Need and Want Page
Marketing Concepts Page
Slide File

Analyzing the Marketing environment 4

Micro-environment Page
What is micro-environment? Page
Macro-environment Page
Menimeter Page

Customer markets and customer buyer behavior 5

Buying decision process Page
Consumers' adoption process Page
Factors influencing consumer behavior Page
Power point slide File
What do you understand by marketing stimuli in the " Model of buyer behavior"? Forum
Mention one thing you have learned from this chapter Forum
Practice Time Forum
Quick assessment Interactive Content

Customer driven marketing strategy 7

Importance of STP Page
STP model Page
Slide File
Major segmentation variables File
Mention one thing you have learned from this chapter Forum
What was the most interesting topic to you? Forum
Write the name of one variable which we can use as a base of segmentation. Forum
Slido URL

Products, Services and brands: Building customer value 8

Classification of consumer products Page
Differences between products and services Page
Power point slides File
Mention one this you have learned. Forum
What was the most interesting topic to you? Forum
Learning with Fun Page

New-product development and product life cycle strategies 9

New product development process Page
Product life cycle Page
Power point slide File
Mention one thing you have learned Forum
What was the most interesting part to you? Forum
Practice time Forum

Pricing: Understanding and capturing customer value 10

Pricing strategies Page
Product Bundling pricing Page
Power point slide File
Power point slide File
Mention one thing that you have learned. Forum
Which was the most interesting topic to you? Forum

Marketing channels: Delivering customer value 11

Direct vs Indirect channed Page
Power point slide File
Mention one thing you have learned from this chapter. Forum
Practice time Forum

Engaging Consumers and Communicating customer value 12

Promotion Mix Page
Power point slide File
Mention one thing you have learned from this chapter. Forum

Final Examination 14

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Principles of Marketing (Fall 22)

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BA Fall 2022
MKT 101 (AR - 223)
Customer driven marketing strategy
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