Welcome to the world of Integrated Marketing Communication
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Chapter 1: Introduction To IMC
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Chapter 2: Market Segmentation Targeting & Positioning
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Chapter 3: The Role of Ad Agencies and Other Marketing Communications Organizations
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Chapter 4: The communication Process
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Chapter 5: Establishing objectives and budgeting for the promotional program
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Chapter 6: Source, message and channel factors
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Chapter 7: Creative strategy in advertising
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Chapter 08 Designing Marketing Programs to Build Brand Equity
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Chapter 9: Media Planning
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Assignment and presentation : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective) Date: 16th August
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