Welcome to my Course "Marketing Management"
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Introduction of the Course
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Chap 1: Defining Marketing for the 21st Century
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Chap 2: Developing Marketing strategies and Plans.
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Chapter 3: Scanning the Marketing Environment.
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Chap 4: Creating Customer Value and Customer Relationship
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Chapter 5: Analyzing Consumer Market
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Chapter 9: Crafting the Brand Positioning.
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Chap 11: Developing pricing strategies and programs
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Chapter 7: Identifying market segments and Targets:
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Chap 10: Designing and Managing Services
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Chapter 8: Competitive Dynamics.
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Chap 11: Setting Product Strategy
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Midterm syllabus and Marks Distribution
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Group Work:Marketing Management
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