DIU-BLC
Marketing Management (Spring-22)
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Video of the Course Teacher
Welcome to my Course "Marketing Management"
Welcome Message
Counseling Hour
Attendance
Announcements
Introduce yourself
Introduction of the Course
Course Outline
Text Book
Reference Book
Chap 1: Defining Marketing for the 21st Century
Please share your understanding in this Forum after watching this video
Video
Slide:Chapter 1
Another Slide
Glossary
Case
Video of the Course Teacher
Quiz for Just a minute
Home work
Understanding from this chapter
Chap 2: Developing Marketing strategies and Plans.
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Video
Slide:Chapter 2
Another Slide
Glossary
Case
Let's try
Understanding from this chapter
Chapter 3: Scanning the Marketing Environment.
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Video
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Video 2
Lecture Video by the course teacher
Slide:Chapter 3
Macro Environment
Glossary
Understanding from this chapter
Case
Chap 4: Creating Customer Value and Customer Relationship
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Video
Chapter 4
Case
Understanding from this chapter
Chapter 5: Analyzing Consumer Market
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Video
Lecture Video by the Course Teacher
Slide:Chapter 5-A
Slide: Chapter 5-B
Another Slide
Glossary
Case
Understanding from this chapter.
Chapter 9: Crafting the Brand Positioning.
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Video
Slide:Chapter 8
New Slide of Brand
Brand Association
Brand Association-Image
Lets Try
Understanding from this chapter
Just a minute
Home work
Memory game with Images of different Brands
Brand Association through Slido
Chap 11: Developing pricing strategies and programs
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Video
Lecture Video by the Course Teacher
Slide:Chapter 11
Glossary
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Chapter 7: Identifying market segments and Targets:
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Video
Lecture Video by the Course Teacher
Slide:Chapter 7
Slide on Segmentation
Glossary
Case
Understanding from this chapter
Chap 10: Designing and Managing Services
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Video
Slide:Chapter 12
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Chapter 8: Competitive Dynamics.
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Video
Slide:Chapter 8
Competitive Dynamics
Case
Understanding from this chapter
Chap 11: Setting Product Strategy
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Video
Lecture video by the Course Teacher
Slide:Chapter 10
New slide
Glossary
Understanding from this chapter
Case
Case
Quiz
Quiz 1
Quiz 2
Quiz 3
Quiz 4
Midterm syllabus and Marks Distribution
Midterm-Part 1(MCQ)
Midterm-Part 2(Analytical)
Look at yourself
Group Work:Marketing Management
Task for Group 1
Task for group 2
Task for Group 3
Task for Group 4
Assignment
Submit your Marketing Plans that you have prepared
Submit your presentation Link here
Presentation
Final Exam
Final-Part-1(MCQ)
Final-Part 2(Analytical)
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Course Overview
Sections
Welcome to my Course "Marketing Management"
1
Welcome Message
Page
Counseling Hour
URL
Attendance
URL
Announcements
Forum
Introduce yourself
2
Introduction of the Course
3
Course Outline
File
Text Book
File
Reference Book
File
Chap 1: Defining Marketing for the 21st Century
4
Please share your understanding in this Forum after watching this video
Video
Page
Slide:Chapter 1
File
Another Slide
File
Glossary
File
Case
File
Video of the Course Teacher
Page
Quiz for Just a minute
URL
Home work
Assignment
Understanding from this chapter
Forum
Chap 2: Developing Marketing strategies and Plans.
5
Please share your understanding in this Forum after watching this video.
Video
Page
Slide:Chapter 2
File
Another Slide
File
Glossary
File
Case
File
Let's try
URL
Understanding from this chapter
Forum
Chapter 3: Scanning the Marketing Environment.
6
Please share your understanding in this Forum after watching this video.
Video
Page
Please share your understanding in this Forum after watching this video.
Video 2
Page
Lecture Video by the course teacher
Page
Slide:Chapter 3
File
Macro Environment
File
Glossary
File
Understanding from this chapter
Forum
Case
File
Chap 4: Creating Customer Value and Customer Relationship
7
Please share your understanding in this Forum after watching this video.
Video
Page
Chapter 4
File
Case
File
Understanding from this chapter
Forum
Chapter 5: Analyzing Consumer Market
8
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Video
Page
Lecture Video by the Course Teacher
Page
Slide:Chapter 5-A
File
Slide: Chapter 5-B
File
Another Slide
File
Glossary
File
Case
File
Understanding from this chapter.
Forum
Chapter 9: Crafting the Brand Positioning.
9
Please share your understanding in this Forum after watching this video.
Video
Page
Slide:Chapter 8
File
New Slide of Brand
File
Brand Association
File
Brand Association-Image
File
Lets Try
URL
Understanding from this chapter
Forum
Just a minute
Quiz
Home work
Assignment
Memory game with Images of different Brands
Interactive Content
Brand Association through Slido
URL
Chap 11: Developing pricing strategies and programs
10
Please share your understanding in this Forum after watching this video.
Video
Page
Lecture Video by the Course Teacher
Page
Slide:Chapter 11
File
Glossary
File
Understanding from this chapter
Forum
Chapter 7: Identifying market segments and Targets:
11
Please share your understanding in this Forum after watching this video.
Video
Page
Lecture Video by the Course Teacher
Page
Slide:Chapter 7
File
Slide on Segmentation
File
Glossary
File
Case
File
Understanding from this chapter
Forum
Chap 10: Designing and Managing Services
12
Please share your understanding in this Forum after watching this video.
Video
Page
Slide:Chapter 12
File
Understanding from this chapter
Forum
Chapter 8: Competitive Dynamics.
13
Please share your understanding in this Forum after watching this video.
Video
Page
Slide:Chapter 8
File
Competitive Dynamics
File
Case
File
Understanding from this chapter
Forum
Chap 11: Setting Product Strategy
14
Please share your understanding in this Forum after watching this video.
Video
Page
Lecture video by the Course Teacher
Page
Slide:Chapter 10
File
New slide
File
Glossary
File
Understanding from this chapter
Forum
Case
File
Case
File
Quiz
15
Quiz 1
Quiz 2
Quiz 3
Quiz 4
Midterm syllabus and Marks Distribution
16
Midterm-Part 1(MCQ)
Quiz
Midterm-Part 2(Analytical)
Quiz
Look at yourself
17
Group Work:Marketing Management
18
Task for Group 1
Assignment
Task for group 2
Assignment
Task for Group 3
Assignment
Task for Group 4
Assignment
Assignment
19
Submit your Marketing Plans that you have prepared
Assignment
Submit your presentation Link here
Assignment
Presentation
20
Final Exam
21
Final-Part-1(MCQ)
Quiz
Final-Part 2(Analytical)
Quiz
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Marketing Management (Spring-22)
Home
Courses
DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Spring 2022
MKT 202 (FN-221)
Chap 1: Defining Marketing for the 21st Century
Video of the Course Teacher
Video of the Course Teacher
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Last modified: Wednesday, 1 July 2020, 1:29 AM
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Welcome Message
Counseling Hour
Attendance
Announcements
Course Outline
Text Book
Reference Book
Please share your understanding in this Forum after watching this video
Video
Slide:Chapter 1
Another Slide
Glossary
Case
Quiz for Just a minute
Home work
Understanding from this chapter
Please share your understanding in this Forum after watching this video.
Video
Slide:Chapter 2
Another Slide
Glossary
Case
Let's try
Understanding from this chapter
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Video
Please share your understanding in this Forum after watching this video.
Video 2
Lecture Video by the course teacher
Slide:Chapter 3
Macro Environment
Glossary
Understanding from this chapter
Case
Please share your understanding in this Forum after watching this video.
Video
Chapter 4
Case
Understanding from this chapter
Please share your understanding in this Forum after watching this video.
Video
Lecture Video by the Course Teacher
Slide:Chapter 5-A
Slide: Chapter 5-B
Another Slide
Glossary
Case
Understanding from this chapter.
Please share your understanding in this Forum after watching this video.
Video
Slide:Chapter 8
New Slide of Brand
Brand Association
Brand Association-Image
Lets Try
Understanding from this chapter
Just a minute
Home work
Memory game with Images of different Brands
Brand Association through Slido
Please share your understanding in this Forum after watching this video.
Video
Lecture Video by the Course Teacher
Slide:Chapter 11
Glossary
Understanding from this chapter
Please share your understanding in this Forum after watching this video.
Video
Lecture Video by the Course Teacher
Slide:Chapter 7
Slide on Segmentation
Glossary
Case
Understanding from this chapter
Please share your understanding in this Forum after watching this video.
Video
Slide:Chapter 12
Understanding from this chapter
Please share your understanding in this Forum after watching this video.
Video
Slide:Chapter 8
Competitive Dynamics
Case
Understanding from this chapter
Please share your understanding in this Forum after watching this video.
Video
Lecture video by the Course Teacher
Slide:Chapter 10
New slide
Glossary
Understanding from this chapter
Case
Case
Quiz 1
Quiz 2
Quiz 3
Quiz 4
Midterm-Part 1(MCQ)
Midterm-Part 2(Analytical)
Task for Group 1
Task for group 2
Task for Group 3
Task for Group 4
Submit your Marketing Plans that you have prepared
Submit your presentation Link here
Final-Part-1(MCQ)
Final-Part 2(Analytical)
Next Activity