CAPM or Capital Asset Pricing Model is a model makes a clear char which shows the risk and return and the relationship between them. it has a equal value for risk and return. return will give you profit and value for your business. on the contrary, Risk might go against your business. let's tale project Hilsa. as per my belief their pricing model created good return in short time but if I consider long term expectations their their pricing model has invited much risk for the business.