1. knowledge:

1. Teach sales professionals to understand their customers' needs.

2. Use just-in-time training.

3. Provide opportunities to practice.

2. Skills: 

1. Interpersonal skills.

2. Problem-solving skills.

3. Teamwork.

3. Attitudes:

1. Always act with a purpose.

2. Stretch yourself past your limits every day.

4. Competencies:

1. Self-Management. 

2. Responsible Decision-Making.

3. Social Awareness.