DIU-BLC
Principles of Marketing (Fall-2022)
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Announcements
Introduction
Course outline
Course Assessment Strategy
Text Book 1
Text Book 2
Reference Book
Student Engagement Forum
Sharing of Your Learning
Teacher Engagement Forum
Professional Discussion
Assignment & Presentation
Research in "Organic or Green Marketing"
QUIZZES
Additional Quiz 4: Section 201C
Additional Quiz 4: Section 201D
Quiz 1: Consumer Behavior
Quiz 2 Section - C
Quiz 2 Section - D
Quiz 3: Section 201C
Quiz 3 : Section 201D
Introduction to Marketing
Handout of Introduction to Marketing
Marketing in Modern Market Economy
Handout on Consumer Behavior
Live Quiz on Consumer Behavior
The Marketing Mix
Marketing Mix
Live Quiz on Marketing Mix
Visit to the Food Market
Product Life Cycle (PLC) and 7Ps of Marketing
SWOT Analysis
Market Segmentation
Handout on Segmentation
Live Quiz on Segmentation
Integrated Marketing Communication
Handout on Communication
Live Quiz on Advertisement
MID TERM EXAMINATION
Market Analysis and Web Page Design
Handout Digital Marketing
Live Quiz on Market Analysis
Future of Foods
Pricing Strategies
Handout on Pricing Strategies
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
Sales Management
Handout on Sales Management
Brand Management
Handout on Brand Management
Live Quiz on Brand Management
FINAL EXAMINATION
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MKT-231 (DMM-223)
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DIU
Faculty of Health and Life Sciences
Nutrition and Food Engineering
NFE Fall 2022
MKT-231 (DMM-223)
Summary
Principles of Marketing (Fall-2022)
Teacher:
Dr. Md. Mamun Mia
Skill Level
:
Beginner