Section outline

  • Highlights

    • Marketing principles and 4Ps of marketing mix. 
    • Understanding and satisfying need, want and demand.
    • Customer Value and Value Proposition. 
    • Marketing and Societal Concepts.


    • Students must
      Mark as done

      [4Ps of Marketing Made Easy] 

    • url icon
      Handout on Marketing Mix URL
      Students must
      Mark as done
    • quiz icon
      Live Quiz on Marketing Mix
    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Sec-A] [18/10/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Sec-B] [18/10/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Sec-B] [19/10/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Section -A] [23/10/2021]