Course Description:

As real estate business is always a million dollar business, marketing strategies in Real Estate business is also very critical, thoughtful and tactical. In real estate we need to deal with not only an expensive product but also with a high involvement product. Hence, strategic marketing  has ample role to play in any real estate business including real-estate brokerage. This particular course is actually a perfect blend of strategic marketing focusing to real estate product and brokerage services. This course aims to disseminate an array of knowledge about different marketing strategies adopted by local and international real estate companies with some remarkable case studies and experience sharing of industry experts. In addition an idea about licensed real estae brokerage services including policies and practices in different parts of the world will also be given.

Objectives:

• Use a vocabulary of strategic marketing terms correctly with ample knowledge of terminologies.
  
• Demonstrate the ability to critically evaluate a marketing program of real estate and other industry from consumer and marketing practitioner viewpoints, including consideration of ethical implications.
  
• Communicate clearly, in an organized fashion, the concepts of marketing in both oral and written work.
• Demonstrate an understanding of how strategic marketing and brokerage system fits with the other business disciplines within an organization.