Section outline
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Strategic Marketing and Marketing Strategy
Chapter Objective:
1. Understanding the types of trade barriers.
2. Understanding different types of trade Associations.Chapter outcomes:
1. Able to understand the types of trade barriers,like tariff,quota embargo etc.
2. Getting familiar with different types of trade Associations,such as,GATT, NAFTA, EU, IMF, World Bank etc.
Chapter Content:
1.Meaning of "Balance of Payment"
2.Types of trade barriers
3. Types of Trade Associations-
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