Section outline
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Negotiation Skills:
Learning Objective:
1. To understand the benefits of Global Marketing.
2.To know the planning process.
3.To learn Alternative market entry strategies.Learning Outcomes:
1. Able to understand the benefits of Global Marketing.
2.Able to know the planning process.
3.Able to learn Alternative market entry strategies.Learning Content:
1.Benefits of Global Marketing;
2.Planning for Global Markets;
3.Alternative market entry strategies.