A franchisee is a small business owner who operates a franchies. The franchisee has purchased the right to use an existing business's trademarks, associated brands, and other proprietary knowledge to market and sell the same brand, and uphold the same standards as the first business. Franchisees become owners and independent operators of third-party retail outlets called franchises.

Example :-The legendary success of the McDonald's franchise story is partly a result of the company's commitment to maintaining consistent standards in its menu that resonate across its various chains. A Big Mac in Los Angeles should and does have the same quality as one in London. Franchisees manage their own pricing decisions and staffing matters while benefiting from the brand equity and global experience of McDonald’s.