1.Push: Information is "pushed" out to the audience, often in a one-way flow. This is typically used in traditional marketing, advertising, or broadcasting, where the sender controls the message and reaches the audience through methods like TV ads, print ads, or direct sales.
2. Pull: Information is "pulled" by the audience, who actively seek out content or products that meet their needs. This is more common in digital marketing, where users search for content on websites, social media, or apps based on their interests and needs.
The push-pull model emphasizes the interaction between these two approaches, where organizations use both strategies to engage their audience, either by pushing content or allowing the audience to pull it based on their preferences.