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  • Introduction to Marketing (Spring 21)
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    Welcome to my Course "Introduction to Marketing".
    Counseling Hour in Google Calendar.
    Attendance
    Announcements
    Class Records before mid-term
    Please Introduce Yourself
    Introduction
    Marketing is everywhere from "Good morning" to "Good night"..
    Course Outline
    Text Book
    Reference Book
    CHAPTER-1 Marketing:Creating Customer value and Engagement
    Mention your understanding through Forum discussion from this video (copy)
    What is Marketing?
    Chapter 1
    Glossaries of Chapter 1
    Case
    Understanding from the Chapter
    Quiz for Just a minute
    Submit the response from the case-1....
    Quiz 1
    Quiz 1
    CHAPTER-2 Company and marketing Strategy
    Mention your understanding through Forum discussion from this chapter
    Chapter 2
    Glossary: Chap 2
    Case
    CHAPTER- 3Analyzing the Marketing Environment
    Mention your understanding through Forum discussion from this video
    Marketing Environment
    Chapter 3
    Glossary:Chapter 3
    Macro Environment
    Quiz(Environment)
    Quiz 2
    Quiz 2
    Mid Term Syllabus and Marks Distribution
    Midterm-Part 1(MCQ)
    Mid term(Part 2-Analytical)
    Chapter 4: Consumer Behavior
    What have you learnt after watching the video
    Factors affecting buying behavior
    Slide of the chapter
    Glossary:Chapter 5
    Can you recall?
    Understanding from the Chapter
    lecture by kk
    Quiz 3
    Quiz on chapter 04 (consumer behavior)
    Look at yourself
    Chapter 5: Customer value Driven Marketing Strategy
    ppt: Segmentation,Targeting,Positioning
    Glossary of this chapter
    Understanding from the Chapter
    Can you recall?
    Quiz-Segmentation
    Targeting
    Assignment and Presentation
    Products,Services and Brands
    What have you learnt from this video
    Video
    Chap:8
    Glossary
    Case
    Understanding from the Chapter
    Product Development
    Video
    ppt:Chap 9
    Glossary
    Understanding from the Chapter
    Case
    Try to recall.
    Pricing:Understanding and Capturing Customer Value
    Video
    ppt: Chap 10
    ppt:chap 11
    Glossary
    Understanding from the Chapter
    Case
    Try to recall.
    Quiz 4
    Marketing Channels
    Video
    ppt: Chap 12
    Glossary
    Case
    Understanding from this chapter
    Engaging Consumers and Communicating customer value
    Video
    ppt: chap:14
    Developing effective Communication
    Glossary
    Case
    Understanding from this chapter
    Please try
    Final Syllabus and Marks Diistribution
    Final Assessment-Spring 2021
    Final Assessment: Part1 and 2
    Final Assignment and Presentation
    Final Assignment and Presentation
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    4. Faculty of Business & Entrepreneurship
    5. Tourism and Hospitality Management
    6. THM Spring 21
    7. MKT 101 (KK-211)
    8. Summary

    Introduction to Marketing (Spring 21)

    • Teacher: Mst.Khadijatul Kobra
    Skill Level: Beginner

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