DIU-BLC
E-Marketing (Summer 21)
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Course data
General
Course Information
What is your core expectation from this course?
Google Meet Link
Welcome to E-Marketing
Course Outline
Assessment Strategy
Reference Text Book
Your Guide to Leaning from Home !!! Have a look
Lecture Module-01: Basic Understanding of E-marketing
Slides
Slides (Digital Marketing Opportunities)
Were the lessons helpful?
Discussion on Lesson 1 and Lesson 2
Quick Quiz
Lecture Module-02: Digital Marketing Opportunities
Slides
5 digital marketing skills to master for 2020
Discussion on Lesson 3 & Lesson 4
Lecture Module-03: Diffrent Modules of Digital Marketing
Slides
SEM Understanding
Discussion on Lesson 5 & Lesson 6
Quick Quiz
Quiz 1
Quiz 1
Lecture Module-04: How to create a website to practice Digital Marketing
Slides
Adding Wordpress
Discussion on Lesson 7 & Lesson 8
Was the lesson helpful?
Easy Assignment: Blog Ideas
E-MKT Meeting
Quiz 2
Quiz 2
Midterm-Week
Mid-Term (MCQ)
Mid-Term (Descriptive Part)
Template to follow (Descriptive Part)
Lecture Module-05: E-marketing Plan
Slides
How To Create A Digital Marketing Budget
Discussion on Lesson 9 & Lesson 10
Lecture Module-06: Content Marketing
Slides
The Beginner's Guide to Content Marketing in 2020
Discussion on Lesson 11 & Lesson 12
L'Oréal Paris "Make Up Genius Virtual Mirror" Campaign Case Study
Coca-Cola Contour Digital Campaign – Case Study
Uber: Food Drive 2016 | Case Study
SMALL BUT MIGHTY: a fully integrated digital campaign
Social Media Case Study - KLM Surprise
Quiz 3
Quiz 3 (31.07.2021)
Lecture Module-07: Branding in Content Marketing
Slides
Customer Persona Development
Slides_Branding in Content Marketing
Branding Worksheet
SAMPLE CONTENT MARKETING CALENDAR
Discussion on Lesson 13 & Lesson 14
Content marketing case study: How a car ad became a viral brand campaign
How Red Bull Turned Their Content Marketing Into a Media Company
MasterCard Global Content Marketing Case Study
Lecture Module-8: Native Advertising
Slides
Discussion on Lesson 15 & Lesson 16 (Click Here)
Was the lesson helpful? (Click here)
Lecture Module-9: Email Marketing and Mobile Marketing
Slides
email
Discussion on Lesson 17 & Lesson 18 (Click Here)
Lecture Module-10: AI and Machine Learning
Slides
AI vs Machine Learning
Discussion on Lesson 19 & Lesson 20 (Click Here)
Assignment
Assignment
Branding Worksheet Template
Presentation
Assignment Submission
Powerpoint Slides Submission
Final Exam-Week
Quiz 4
Quiz 4
Next
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MKT 412 (SM-212)
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DIU
Faculty of Business & Entrepreneurship
Master of Business Administration (MBA)
MBA Summer 2021
MKT 412 (SM-212)
Summary
E-Marketing (Summer 21)
Teacher:
Shafayet Mansoor
Skill Level
:
Beginner