DIU-BLC
Advertising (Summer 21)
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Course Outline
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Lecture 1: Introduction to Advertising
Slide Introduction to Advertising
Video : Principles of Advertising
Ad Lab
Ad Lab (copy)
Submit your Advertising Analysis
Forum: What did you learn?
Topic 4
Marketing Mix PPT
Marketing Mix Video Lesson
Quiz 1
Forum: What did you learn?
Advertising Models & Theories
Advertising model pdf
Advertising model pdf
Advertising PPT
AIDA Model
What do you learn ?
Forum: What did you learn?
Media Planning
Media Planning PPT
Media Planning Video
Presentation Media Planning
Quiz 2
Midterm Examination and Instruction
Mid-Term Examination
Brand & Promotional Communication
Brand & Promotional Communication
Effective Brand Communication pdf
Brand Strategy
Copywriting
Copywriting PPT
Copywriting basics pdf
Copywriting
Quiz 3 Copywriting
Forum: What did you learn?
Quiz
Digital Marketing/Advertising
Digital Marketing
Online Advertising
Final Exam and TVC/OVC Production
Final Examination
Submit your final OVC/TVC
AD Lab
Ad Lab Poster/Banner
Billboard
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JMC 208 (TE-212)
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DIU
Faculty of Humanities and Social Science
Journalism, Media and Communication
JMC Summer 2021
JMC 208 (TE-212)
Summary
Advertising (Summer 21)
Let's Get to Know how to Promote & how to Pursue!
Teacher:
Dr. Towfique Elahi
Skill Level
:
Beginner