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  • Marketing Management (Summer 21)
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  • Course data
    General
    Announcements
    Reference Book
    Beshi Joss Forum
    Assessment Plan
    Video Links PC D
    Video Link PC-B
    Video Links: PC - A
    Defining Market for the New Realities
    Chapter 1 in Reference Book
    Quiz 1 PC-A: Value Proposition
    Quiz 1 PC-B: Value Proposition
    Quiz 1 PC-D: Value Proposition
    Forum Link
    Conducting Market Research
    Chapter 4 in Reference Book
    Forum Link
    Consumer/Business Market
    Chapter 6/7 in Reference Book
    Forum Link
    Tapping into Global Markets
    Chapter 8 in Reference Book
    Forum Link
    Midterm Exam Instructions
    PC A: Short Questions | 10 Marks | 30 Minutes
    PC B: Short Questions | 10 Marks | 30 Minutes
    PC D: Short Questions | 10 Marks | 30 Minutes
    PC A: Broad Questions | Any 3 | 2 hrs | 15 Marks
    PC B: Broad Questions | Any 3 | 2 hrs | 15 Marks
    PC D: Broad Questions | Any 3 | 2 hrs | 15 Marks
    Identifying Market Segments & Target
    Chapter 9 in Reference Book
    Forum Link (copy)
    Crafting Brand Positioning
    Chapter 10 in Reference Book (copy)
    Forum Link
    Quiz 2
    Setting Product Strategy
    Chapter 10 in Reference Book
    Forum Link
    Quiz 3
    Final Assignment & Presentation
    Final Examinations
    Short Questions PC A
    Short Questions PC B
    Short Questions PC D
    Broad Questions PC A
    Broad Questions PC B
    Broad Questions PC D
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    4. Faculty of Business & Entrepreneurship
    5. Business Administration
    6. BA Summer 21
    7. MKT 202 ( MNA- 212)
    8. Summary

    Marketing Management (Summer 21)

    • Teacher: Mohammed Nafeez Amin
    Skill Level: Beginner

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