DIU-BLC
Integrated Marketing Communication (Summer 21)
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Welcome to the world of Integrated Marketing Communication
Grading Policy
Course Outline
Counseling Appointment slot
Meet links. We will use this code for this course in Summer 2021
Chapter 1: Introduction To IMC
Learning Material: ppt chapter 1
Learning reflection Chapter 1
Chapter 2: Market Segmentation Targeting & Positioning
Learning Material Chapter 2 ppt
Multiple choice
Chapter 3: The Role of Ad Agencies and Other Marketing Communications Organizations
Multiple choice
Quiz 1 based on chapter 1&2 date 21st June, Monday Quiz Pattern: Mcq/True/ False, 20 minutes time. One attempt quiz.
Chapter 4: The communication Process
Learning Material: Chapter 4 ppt
True/False
Chapter 5: Establishing objectives and budgeting for the promotional program
Chapter 5 learning material ppt
True/False
Midterm Exam date 6th July 2021
For part A : Midterm ( This part will open at 9 am
Conceptual case based Questions: For part B Case solving questions (3x5)=15
Chapter 6: Source, message and channel factors
Learning material ppt
True/False
Chapter 7: Creative strategy in advertising
Learning material ppt 1: Advertising appeals
Learning material ppt 2: Execution styles
Learning material 3ppt: Appeals ad examples
Quiz 2, based on chapter 6,7 Pattern: Mcq/True-False/ Gaps . Marks 15 date :9th August ,11.30 am
Quiz 2
Chapter 08 Designing Marketing Programs to Build Brand Equity
Learning material
Multiple choice
Chapter 9: Media Planning
Learning material ppt
True/False
Quiz 3, Date: 12th August, Topic: experiential marketing
Quiz 3
Assignment and presentation : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective) Date: 16th August
Topic : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective)
Final Exam: 26th August.
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MKT 405 (TSC-212)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Summer 21
MKT 405 (TSC-212)
Summary
Integrated Marketing Communication (Summer 21)
Teacher:
tamanna chowdhury
Skill Level
:
Beginner